Why create a clothing line for dreamers & outcasts?

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Because for Brandon & Latoya Kagel, the founder of Pray Hard Co., this is their reality. On Jan 29th, 1981 Brandon was born alongside his two sisters. As a triplet, you can say the struggle was real, even from birth. From drug addiction to hopelessness it had seemed that suicide was the only way out.

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However, at age 18, Brandon would have an encounter that would bring new life. “I just picked up the bible that my girlfriend’s mom bought me, smoked a joint and began to read. That changed everything.” , said Brandon.

 

He would later marry his teen crush, Latoya, and become known as "The Rep", a rap artist garnering over millions of views on YouTube and Spotify streams.

 

“The irony is even in the rap game, I could never really find my place. My videos didn’t even go viral until after I quit rapping. I swear, I just never fit in.” he says.

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This is why Brandon & Latoya created Pray Hard Co. They wanted to make a brand for people who don’t fit the mold. The clothing is unique and creative. The colors, the artwork, the message says “Ya, I’m an outcast, a creator, a dreamer….and I embrace that!”

 

From dope, high quality apparel to dapper thrift clothing, the aim of Pray Hard Co. is to empower and embolden its wearers. Every time someone puts on a piece of our clothing we want them and those around them to remember...

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“God Hath Chosen The Foolish”.